May 2006
Leveraging links
Written by Neil Patel on May 31, 2006 |
Link popularity should not be underestimated as a way to increase your search engine ranking. There are many different ways to increase your link popularity including purchasing text links, people naturally linking to you, directories, and creating buzz.
Web Analytics: Blogs
Written by Neil Patel on May 30, 2006 |
Not all blogs are created equal. Blogs can be for personal use, business, and others somewhere in-between. Depending on the purpose of your blog you may require different types of stats.
Blog comments and SEO
Written by Neil Patel on May 29, 2006 | 8 comments
Blogging has come to the point where my mother actually heard of it. That means that it is not only popular but becoming somewhat mainstream. As a result, people are really starting to voice their opinions by blogging and commenting on blogs.
Catchup - 5/25/06
Written by Cameron Olthuis on May 25, 2006 | 4 comments
del.icio.us redesigned their homepage and added some new features. The homepage features a hotlist which is updated every hour to show the three most popular links at the moment. They will never show you the same link twice. So everytime you visit the homepage will see something new that's popular.
The Kevin Rose Story
Written by Neil Patel on May 24, 2006 |
Copycats are all over the place and Kevin Rose (founder of digg) is no stranger to them. We have seen tons of digg wannabies crawl out of the woodwork but none of them were able to duplicate the digg success story. Probably because when it comes to ideas like that, there just isn't room for one more at the top.
Google Maps Ad
Written by Neil Patel on May 24, 2006 |
We've done a couple of posts that go into detail on what videos like these can accomplish. We saw this and just had to share. Enjoy the viral promotion!
Google Buzzed
Written by Neil Patel on May 23, 2006 |
Do you remember when you heard from your friend, or that notorious "somewhere", that Google gave better search results? Next thing you know, you are going to Google.com to look for things on the Internet. Now, people are telling each other to just "Google it" when trying to find some information on the web.
Web Analytics: RSS
Written by Neil Patel on May 22, 2006 | 2 comments
There are a lot of new toys out there for your website that can do a variety of different things. RSS feeds are one thing you can implement that are great for notifying subscribers that there has been new content added to your website. This can help keep you visitors "hooked" and coming back for more, or just make your website more valuable to them.
Follow the leader
Written by Neil Patel on May 19, 2006 |
People are notorious for following the leader. Doing what other people do is one of the easiest decisions to make, especially if those people are leaders or respected figures. As a company, you should always have some focus on getting people to follow the leader when it comes to buying your products.
Catchup - 5/18/06
Written by Cameron Olthuis on May 18, 2006 |
Google Notebook officially launched this week. With Notebook you can clip text, images, and links from the web. Notes are easily organized by creating multiple notebooks and dividing them into sections. Like most of the other services Google has launched lately, I personally think this one's a dud. I am however a big fan of Google Trends...
Funnybone Marketing
Written by Neil Patel on May 16, 2006 |
Using humor in advertising is probably the most universal way to reach people. Everybody loves to laugh, everybody loves to smile, and everybody loves to share the funny stuff. These days we are all getting emails from friends with links to funny videos, anticipating Superbowl commercials, and getting busted for forwarding a borderline joke to colleagues.
Web Analytics: An Introduction
Written by Neil Patel on May 15, 2006 | 2 comments
Everybody has different needs in this world. Unfortunately, things can become very confusing when companies try making all kinds of products to suit all kinds of different customers. All of a sudden you end up with too many iterations of one thing and absolutely no clue how they all fit together or whose needs they are supposed to fulfill.
Usability and Ajax
Written by Neil Patel on May 14, 2006 |
Just because you can, doesn't mean you should. Using Ajax on your website can be a good thing, but don't just slap Ajax in there to ride the hype. Ajax should improve your website and make it better for your customers.
Catchup - 5/13/06
Written by Cameron Olthuis on May 13, 2006 |
Google and Nokia are teaming up to release an updated version of Nokia's 770 Internet Tablet. It will be fully loaded with Google Talk which will enable instant messaging.
Introducing Cameron Olthuis
Written by Neil Patel on May 13, 2006 |
We wanted to announce an exciting new addition to our team at ACS. Cameron Olthuis has joined ACS and will be blogging with me on Pronet Advertising. Cameron currently maintains his own blog and also participates regularly by commenting on many blogs in this industry.
Co-operating with Google
Written by Neil Patel on May 12, 2006 | 2 comments
The last couple of days I have been playing with the Google Co-op, which you might have heard of. It's been out for two days now so we have yet to see where it goes, but I thought I'd introduce a few features about it.
Google Trends Unleashed
Written by Neil Patel on May 11, 2006 |
One of the greatest things about search engine marketing and Internet marketing in general is that you have tons of data to work with. You can tell how many people are clicking on your banner ads, how visitors are getting to your website, who those visitors are, and tons of other stuff that gives you feedback on how your marketing is doing.
iPod Bloopers
Written by Neil Patel on May 10, 2006 |
You know you've got a strong brand when people are going through the trouble to make fun of it. Whenever a company makes a big impact with their marketing they always end up with a few mocks in magazines or on television. When this happens, it actually says a lot about the brand that is in the spotlight.
Getting Ranked 5 of 5
Written by Neil Patel on May 8, 2006 |
Getting and maintaining ranking is critical to your online success. As discussed in the previous four posts, the way that search engines decide how websites are ranked is decided by three main characteristics: code, content and links.
Getting Ranked 4 of 5
Written by Neil Patel on May 6, 2006 |
Optimizing code and content is essential to get ranking with search engines, but another element that deserves attention is link popularity. Link popularity is the number of websites that link to your website. The difficulty with link popularity is that you have less control.
Getting Ranked 3 of 5
Written by Neil Patel on May 3, 2006 |
Content is key when optimizing your website for search engines. In order for search engines to rank your site, they have to see that your content is relevant to the keywords it is looking for. There are five main ideas to keep in mind when optimizing content for search engines: Quality, Uniqueness, Relevance, Themes, and Keyword Density.
