Articles

MySpace

You've heard of MySpace, but did you know that you can use MySpace to drive traffic to your website? Find out how in this section.

MySpace Fashion: Vogue or Waste of Time?

Written by Muhammad Saleem on September 1, 2007 | 9 comments

While other social networking sites, and especially MySpace's biggest competitor, Facebook, are trying to expand into the professional networking space, the social networking leader is moving in a different direction. Do they know something the others don't or are they just sadly misguided? Let's find out.

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News Corp./Yahoo: A Potential Conservative Web?

Written by MG Siegler on June 21, 2007 | 18 comments

With the rumor confirmed that News Corp. is looking into acquiring a sizable stake in Yahoo! in exchange for MySpace, I can't help but wonder if such a deal would bring about a kind of "conservative web", in contrast to today's largely liberal variety.

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Fox Interactive Media Research: Social Networks Are A Good Advertising Platform

Written by Muhammad Saleem on April 23, 2007 |

The results are in from Fox Interactive Media's study that examined the growth and marketing power of online social networks, and the news is good. The study was conducted in partnership with Isobar and Carat USA and considered feedback from about 3,000 U.S. Internet users and MySpace clients.

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Marketing through online communities

Written by Ryan Fujiu on February 4, 2007 | 2 comments

The explosion of web communities has caught the eye of even the most traditional businessmen. The possible benefits of corporate participation in communities have executives chomping at the bit to enter these markets. However, there are inherent risks that can wreak havoc on public relations and brand image if the wrong strategy is pursued.

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Making MySpace Effective

Written by Neil Patel on January 26, 2007 | 2 comments

Have you ever seen a company's MySpace profile? I have noticed that more and more large, medium and small businesses are creating profiles in an effort to leverage the MySpace community. It seems like most of them think that by popping up a decently designed profile and adding thousands of friends their business will grow to a whole new level, but the problem is that this in itself is not too effective.

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Aquafina's MySpace Marketing

Written by Neil Patel on December 10, 2006 | 3 comments

As more people become aware of MySpace, it's becoming less of a place for teens and has been developing more of a grown-up atmosphere. In an attempt to capitalize on the mass number of users, a lot of companies are dipping their toes into the MySpace waters, but the results aren't always good. It's a tough place to sell a product or a service and although companies in niche industries have had some success, it's not always easy for a company to find the right tone when it comes to creating and promoting their profile.

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Best MySpace Plug Ever!

Written by Ryan Fujiu on November 25, 2006 | 7 comments

Howard Stern is the self-proclaimed "King of all Media." His radio show reaches tens of millions of people, and has a very strong presence on Comcast's OnDemand. With this kind on influence, his fitting, yet egotistical tagline makes a lot of sense. Never has it been more true than a few days ago, in his interview with Heidi Cortez.

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MySpace becomes biggest referrer to Viagra.com

Written by Cameron Olthuis on October 8, 2006 |

No, not really. But more than half of MySpacers are over 35 according to a study from comScore. That's a wake up call. Although Pete Cashmore from Mashable thinks that statistic is irrelevant...

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Marketing 2.0: Warner Brothers entices MySpacers

Written by Neil Patel on June 19, 2006 |

Superman is a popular character. He has had his own TV show, movies and commercials. He has a large audience that follows him wherever he goes. On June 28 his new movie, Superman Returns, is coming out and Warner Brothers have been promoting it like crazy.

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