The Next Evolution of Online Video or How to Kill a Startup Before it Starts
Written by Muhammad Saleem on September 20, 2007 | 4 comments
NBC has announced that it will offer a service that allows users to download the company's most popular television shows directly from their site. The problem? The service is in direct conflict with their Hulu but is too good an opportunity to pass up.
Online Video Continues to Grow, Heads to the Classroom
Written by Muhammad Saleem on September 15, 2007 | 4 comments
In spite of questions about the sustainability of online video, not only is the space continuing to grow, but is beginning to appeal to a broader spectrum of people, including educators.
YouTube Mobile Launched - Here's The Scoop
Written by Muhammad Saleem on June 17, 2007 | 6 comments
YouTube launched the mobile version of their site today. Here are all the details.
Get Popular On YouTube Through Mediocre Content
Written by Neil Patel on May 31, 2007 | 6 comments
If you ever release a video on YouTube your main goal is probably to get millions of views. In most cases great videos get thousands of views, but if you actually create a mediocre video that others want to respond to you can get millions of views.
uTube.com and the Price of Brand Integrity
Written by Muhammad Saleem on May 16, 2007 | 10 comments
When I first wrote about uTube.com and how they were leveraging the popularity of YouTube to make money, I wasn't aware how much money was involved. Now that we have estimates to how much money uTube.com is making from these tactics, we know how much their brand integrity is worth.
uTube.com and Compromising Your Brand Integrity
Written by Muhammad Saleem on April 17, 2007 | 5 comments
Back in November 2006, uTube.com (Universal Tube & Rollform Equipment Corporation) sued YouTube, demanding that the popular video-sharing site stop using the similar 'sounding' name. What's more interesting is how the first company's site tried and is still trying to leverage the popularity of the latter to make money (all the while compromising their own integrity).
Marketing Yourself with a Viral Hoax
Written by Muhammad Saleem on January 30, 2007 | 6 comments
Every once in a while I will come across a beautifully orchestrated hoax and ask myself, why would someone do this? Having too much free time on your hands and temporary Internet celebrity aside, a carefully crafted hoax can be leveraged to your advantage.
Using YouTube to Drive Traffic to Your Site
Written by Muhammad Saleem on January 29, 2007 | 6 comments
YouTube is one of the most popular web sites on the Internet, beating the next biggest website, MySpace, by a hefty margin. Millions of people visit YouTube to watch the latest viral videos and to take a look at the featured content on the site.
Rolling Rock beer wastes money with YouTube
Written by Neil Patel on December 20, 2006 | 2 comments
Anheuser Busch recently did an advertising campaign on YouTube in the hopes of turning around their Rolling Rock beer brand.
Getting viral with YouTube
Written by Cameron Olthuis on December 12, 2006 | 2 comments
So far this week we've received news that two major companies have partnered with YouTube to create viral video campaigns. The first was Coke who has partnered with YouTube in a promotion called "Holiday Wishcast" that lets users send holiday video greetings to their friends.
The Union uses social media to slam Goodyear Tires
Written by Cameron Olthuis on November 27, 2006 |
One good thing that is coming from social media is that it is pushing companies to treat consumers with a higher level of respect. Days when companies can lie to us, cheat us, treat us like crap, or get away with creating crappy products are gone. A few examples we have seen lately include the infamous AOL customer service call and the Comcast technician falling asleep at a customer's house. Companies that continue to allow these things to spread through social media without managing them will clearly be caught and hung out to dry.
YouTube crashes Smirnoff's Tea Partay
Written by Cameron Olthuis on November 1, 2006 |
Wow, there are some great stats that come from a MarketingSherpa Poll that shows viral marketing is bigger than we initially thought. I can't believe that 80% of people are using tell-a-friend links as marketing techniques. That is obviously a pretty good indicator that it's working well too. This is also a good indicator that SMO works as a whole. Look at some of the other numbers too.
What is in store for YouTube?
Written by Cameron Olthuis on August 1, 2006 | 9 comments
YouTube happens to be one of the most popular sites on the net, yet they haven't figured out how to make money and no one seems to be interested in purchasing them. With a burn rate of over $1 million per month and no real signs of revenue I can see why not that many parties would be interested.
Discover more with YouTube's new feature
Written by Neil Patel on July 20, 2006 | 3 comments
Because of YouTube's popularity more and more companies are starting to use it as a marketing medium. And with the daily video submissions growing, it is getting harder to promote your video and get it popular.
